Marketing that earns its place in the feed.
Porter Digital Media plans, builds, and optimizes paid social and native campaigns for brands that want performance, not just impressions — run by a small team that treats your budget like it's ours.
Two channels, run properly.
We don't spread thin across every platform that takes ad spend. We go deep on the two channels where performance brands win: paid social and native.
Paid social
Where your audience already is. We build campaigns for feed, story, and reels placements — structured for testing from day one, not guesswork after launch.
- Creative testing & iteration
- Audience and lookalike targeting
- Full-funnel campaign structure
- Weekly optimization & reporting
Native & content feeds
Ads that read like the page around them. We plan and buy in-feed and in-article placements across publisher networks, matched to landing pages built to convert that traffic.
- Publisher network buys
- Headline & thumbnail testing
- Landing page alignment
- Budget pacing & bid management
How an engagement actually runs.
Same order, every time, so you always know what happens next with your budget.
Discovery
Audit current channels, agree on a real target CPA or ROAS, and define what a win looks like.
Build
Tracking, campaign structure, and creative variants are set up before a dollar goes out the door.
Launch
Go live inside a controlled test so we can see real signal before scaling spend.
Optimize
Cut what isn't working, scale what is, and report on it in plain language every week.
What that looks like day to day.
Direct access
You talk to the person actually running your campaigns — not an account manager relaying questions to someone else.
Agreed targets
A target CPA or ROAS is set before launch, and revisited on a schedule, so success isn't defined after the fact.
Plain-language reporting
Weekly updates that tell you what changed and why — no dashboard you have to decode yourself.
A small shop, on purpose.
Porter Digital Media stays small by design. That means the person planning your media buy is the same person optimizing it — with no layers of account management between you and the work.
We take on a limited number of clients at a time, so every account gets senior attention instead of being split across a long roster.
- Focus
- Paid social and native — that's the whole list.
- Team
- Small and senior. No juniors learning on your budget.
- Reporting
- Weekly, in plain language, tied to the target agreed at kickoff.
- Client load
- Limited on purpose, to protect attention on each account.
Tell us about the campaign you're planning.
Share a bit about your business and budget and we'll follow up within a couple of business days.